A pink excavator to invite more women into the construction industry
Inside Construction Exhibitor Machine Control Australia will be showcasing new Starbuck Excavator pink Kobelco excavator. Machine Control Australia was chosen to provide and install the guidance for the machine.
The pink excavator was purchased by Starbuck Excavation that will also operator the machine, in a bid to raise awareness about the lack of diversity across the industry.
“The reason behind purchasing this digger in pink is to invite more women into the industry. We are lucky in Australia that women are already part of the construction industry, but for people outside of the industry, we’d like to use it as conversation piece to highlight that women can operate machinery, that women can have big careers in the field, that the new generation knows that there is a future in construction,” Starbuck Excavation COO Aurelia Pirvu said.
Visit Inside Construction Expo to see the pink digger with your own eyes!
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